Our Team
Shiv Burman has spent over 17 years in the business of sport, across leagues, federations, franchises, rights, fan engagement, content and now representing brands. He began his career on the team side with an IPL franchise. He then moved into fan engagement and community-led wellness gamification, and in 2015 founded a non-live sports content company. He later joined IMG Global, the BCCI's commercial consultants, where he led the IPL's commercial programme, overseeing a portfolio of around USD 100 million, setting commercial frameworks for franchises, structuring rights and closing large deals. His years inside IMG also connected him to a global network spanning sport, talent and entertainment, including an international agency network he still draws on today.
Rubina, a seasoned Marcom leader with 19 years of expertise, excels in crafting strategic brand narratives. Her specialties span Market Strategy, Branding, Content Creation, Digital Marketing, and Public Relations, driving impactful results and lasting impressions. With 7 years in the sports industry, she has driven brand and revenue growth through data-driven strategies across luxury and mass-market sectors. Rubina has led marketing for major sports organizations, served as a brand consultant, and has entrepreneurial experience.
Vineet is a seasoned sales and revenue leader with over two decades of experience across media, sports, and branded content ecosystems. He has a strong track record of building high-impact brand partnerships, monetising premium IPs, and closing complex, high-value deals across digital, television, print, and events. Over the course of his career, he has held leadership roles with organisations such as NDTV, The Economic Times (BCCL), and Discovery Networks, and is known for his strategic mindset, deep C-suite relationships, and ability to drive sustainable business growth through innovative, audience-led solutions.
