Our Role
DP World entered cricket with a clear ambition: to build meaningful connections with fans across one of the world's most culturally powerful sports.
Our relationship began in 2023 through 160over90, with a deep analysis of the cricket landscape across India and key global markets. The objective wasn't simply to identify sponsorship opportunities, but to understand where cricket culture, fan behaviour, and brand ambition aligned.
That work quickly evolved into a broader strategic role. We led DP World's partnership with Delhi Capitals and supported the brand's activation during the ICC Cricket World Cup 2023, helping translate sponsorship assets into experiences and stories that felt relevant to fans.
Since then, Burman Sports has helped shape and scale DP World's cricket presence across multiple markets. Working across 18 marquee tournaments, we have supported partnership strategy, campaign planning, activation, and operational delivery, ensuring the brand shows up in cricket with consistency and purpose.
From evaluating opportunities and structuring partnerships to coordinating multi-agency teams and delivering campaigns on the ground, our role has been to connect commercial objectives with the realities of cricket fandom.
Today, Shiv Burman leads global cricket strategy across DP World's cricket portfolio, helping create a more connected approach to how the brand participates in the sport across markets.
Our relationship began in 2023 through 160over90, with a deep analysis of the cricket landscape across India and key global markets. The objective wasn't simply to identify sponsorship opportunities, but to understand where cricket culture, fan behaviour, and brand ambition aligned.
That work quickly evolved into a broader strategic role. We led DP World's partnership with Delhi Capitals and supported the brand's activation during the ICC Cricket World Cup 2023, helping translate sponsorship assets into experiences and stories that felt relevant to fans.
Since then, Burman Sports has helped shape and scale DP World's cricket presence across multiple markets. Working across 18 marquee tournaments, we have supported partnership strategy, campaign planning, activation, and operational delivery, ensuring the brand shows up in cricket with consistency and purpose.
From evaluating opportunities and structuring partnerships to coordinating multi-agency teams and delivering campaigns on the ground, our role has been to connect commercial objectives with the realities of cricket fandom.
Today, Shiv Burman leads global cricket strategy across DP World's cricket portfolio, helping create a more connected approach to how the brand participates in the sport across markets.
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